Delivered
01 · Identity
The brand identity
The idea behind the drawing, the marks and their
hierarchy, the icon, the character, the social assets, colour, type,
pattern, and every working component. Live, not pictures.
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02 · Design system
The design system
Eight pages: the foundations, the seven devices,
and every control, page and print format they build. Each component
carries its anatomy, its tokens and its markup.
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03 · Site
The festival site
A working prototype, eight pages: lineup, tickets,
getting here, everything practical, news. Press Demo to switch
between pre-sale and on sale.
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04 · Mockups
The mockups
Thirty pictures of the identity at work: posters,
signage, passes, tickets and merch. Scroll through, or open any one
full size.
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About the
site prototype
The festival site is purely a prototype mockup. It is here to show how all the assets and design elements could be used within a website: the marks, the colour, the type, the character, the stickers and the working components, on real pages you can click through.
Press the Demo button to see the difference between pre-sale and on sale. On a laptop it is the small dashed tab at the bottom left of the screen; on a phone it sits at the very foot of each page. Pre-sale is the site as it would be today, before anything is announced. On sale reveals the lineup, the ticket ladder and the checkout.
Names, prices and dates that are not yet fixed read to confirm throughout, rather than being filled in with a guess.
To come
Private link, not indexed JCD × Gotobeat